Analysis of the Effect of Co-Branding of “Electronic Games + Museum” Components
Abstract
With the development of the digital era, Electronic Games, as an emerging form of entertainment, have become an indispensable part of people's lives. And the museum is also an important place for people to know history and culture. In order to attract more young people to visit museums, the integration of Electronic Games and museums has become a trend. Therefore, it has become a new marketing strategy to jointly launch a "Electronic Games + museum" component brand. Based on this, this paper analyses the branding effect of a game and a museum for reference.
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DOI: https://doi.org/10.18686/esta.v10i5.562
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