Research on optimization and improvement of agricultural supply chain model under the background of “Internet Plus”

Chuyu Yan, Zhao Li

Abstract


“Internet +” technology brings new opportunities for the optimization of agricultural product supply chain model, and
constantly promotes the transformation and upgrading of agricultural product production, processing, sales, transportation and other
links. With the development of intelligent and digital technology, the online sales of agricultural products have been more optimized and
developed. Under the background of “Internet +”, the supply chain of agricultural products should make use of new technologies on the
basis of traditional, provide a good environment for the modernization of agricultural product sales, and form an effi cient supply chain
system. Based on this, this paper will focus on the optimization and improvement of agricultural product supply chain model under the
background of “Internet +”.

Keywords


“Internet +”; Agricultural supply chain model; Optimization and promotion; Research

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References


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DOI: https://doi.org/10.18686/esta.v10i3.486

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