Research on AR cultural and creative design of Yangming Culture under the background of the integration of culture and technology

Ting Huang, Sunyi Zhou, Yiwen lin, Yiwei Jiang

Abstract


The integration of science and technology and culture is a general trend in today’s society, which provides more ways for
cultural exchange and interaction and promotes social development. This study analyzes the application value of AR technology in the
design of cultural and creative products, and reconstructs the process of AR cultural and creative products through the double drill model,
and designs Yangming cultural products based on AR technology. It can be seen from the research that AR technology is gradually integrated
with culture, which can bring new breakthroughs in the transmission, preservation, creation and consumption of culture. This has played a
better role in the dissemination and protection of other traditional Chinese culture and even intangible cultural heritage, further broadening
the design space of cultural and creative products, and making new breakthroughs in the integration of science and technology and culture.

Keywords


AR technology; Yangming Culture: cultural and creative products

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References


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DOI: https://doi.org/10.18686/esta.v10i3.448

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