Creative design education research on multi-dimensional integration of visual communication design under the driving force of digital design

Li Chang, Xiaoxia Li

Abstract


In 2022, a new era was born - “meta universe”, the concept of the rapid potential to penetrate into all walks of life, and
with the arrival of the “meta universe” era, its transformation and change also bring new opportunities to the fi eld of visual communication
design. In the more than 40 years of reform and opening up, visual communication design has undergone several periods of educational
development from the change of discipline names: Decoration design, graphic design and visual communication design period, from
the name change, it is not diffi cult to see that visual communication design is changing step by step towards the integration of all media,
especially in the “new liberal arts”, “digital design”, “meta-universe” driven by this big change, visual communication design has further
become a cross-border design integration professional.

Keywords


new liberal arts; Teaching reform; Digital design; Meta-universe; Transboundary design; Visual communication design; All-media fusion

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References


[1] Kang Zhang. Research on the Status quo of Design Art education in China [J]. Popular Literature and Art,2010(8):56.

[2] Xiaoli Song,Hao Yan. Interactive Media Design [M]. Wuhan: Wuhan University Press, 2021(1):198.




DOI: https://doi.org/10.18686/esta.v10i3.446

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